The infrastructure your business has been missing, built into your
(nervous + digital) systems.
ADD LAUNCH DATES HERE
A 14-week implementation programme for practitioners and founders running real businesses on systems that no longer hold them.
Operations, finances, execution, and the nervous system capacity to actually run and scale your business, built together over 14 weeks.
You're running an expanding practice on a structure that was built for a smaller version of it, and a nervous system that learned to perform under pressure long before this business existed. Both are starting to show the strain.
(Write a sentence or two about how you’ve been there too, and what it costed you)
This is the bottleneck almost nobody talks about: at a certain point, your problem stops being skill, ambition, or even strategy.
It becomes capacity: operational and physiological.
Your business needs systems your week doesn't have. Your week needs a body that can run them.
Systems Upgrade is where both get built.
So if you're wondering why the planners don't stick, why the launches feel like crisis events, why rest still feels like falling behind: this is the room for that conversation.
You've built something real. The clients are there. The work is good. The vision is clear enough. What’s not working is the engine underneath it.
Add the kinda cyborg/robot graphics that you had for SU
This isn't a course. It's an implementation intensive. You leave with a working Notion system, a measurably flexible nervous system, a financial dashboard you actually look at, and a planning rhythm that holds through your biggest vision
We're not interested in motivation. You've had enough of that. We're interested in what happens when the structure and the state are finally built to match the work you're already doing.
An operating system: yours, by week 14.
this is is a nervous-system–first implementation programme for practitioners, coaches, and founders whose businesses have outgrown the way they're currently being run. If you feel like your business is no longer aligned with the life you want to live, SU is for you.
A State to Create
is a nervous-system–first curriculum and protocol for creatives, founders, and vision-led humans whose lives are asking for more capacity than their current internal wiring can support.
The systems upgrade method
Over 14 weeks, we rebuild the four pillars most business programmes never address at the same time. Each one is a layer of infrastructure your business has been quietly compensating for. Together, they're the operating system underneath everything you do.
(01) Nervous System Capacity
The physiological layer running your operating week (and the one almost no business programme touches.
We work directly with the autonomic nervous system to expand your tolerance for growth, visibility, and responsibility, so taking action stops being a battle against your own physiology. This is the foundation everything else gets built on, because no structure holds inside a dysregulated system.
(03) Financial Infrastructure
A complete financial architecture inside Notion (income, expenses, pricing, buffer, decision-making dashboard) alongside the somatic work that meets whatever surfaces when you finally look at the numbers. Money stops being the thing you avoid and becomes information you act on. You make decisions from data, not from fear.
(02) Planning & Execution Architecture
The operational backbone: daily, weekly, quarterly, and annual, all built hands-on inside your Notion Companion. You leave with a planning rhythm designed for YOUR nervous system plus the execution layer that turns plans into output without the lag of overthinking. The system holds through the easy weeks and the messy ones. And of course full support on how to use it.
(04) Boundaries, Visibility & Recovery
The protective layer that determines whether everything else lasts. Delegation, energetic protection, sustainable visibility, recovery as strategy — built as nervous system patterns, not productivity rules. This is the difference between a business that scales and one that quietly burns its founder down to keep running.
I got crystal clear on my vision and what has kept me from reaching it yet.
I signed up for AStC because I found myself repeating old patterns over and over again. I would have all this big ideas, but struggle to actually bringing them to life.
Understanding my nervous system and capacity was the missing piece. Isabel and Maia helped me come to peace within myself, to allow myself being where my feet are and choosing a slower pace without feeling that I am behind. I got crystal clear on my vision and what has kept me from reaching it yet. And I am now able to relax and trust (and enjoy!) the process of getting there.
The practices and tools we learned will stick with me for a long time and I noticed so many shifts within myself - from stronger boundaries, deeper discernment to more capacity for everything life holds in store for me.
Highly, highly recommended.
-Jarmila
This program is an activator and a supporting net. You will feel the evolution in every week.
You will very naturally expand your vision and learn to see things differently. The two things I loved the most were: everything I learned about the brain & NS, and the incredible community support.
Maia and Isabel really know how to cultivate a magical space. If you are thinking of joining, let me assure you: it is so worth it! One of the best experiences I’ve had. I’d gladly keep on joining!
-Sabrina
If you are thinking of joining, let me assure you: it is so worth it!
One of the best experiences I’ve had.
Where to even begin? Joining A State to Create has been the most profound and transformative journey of my life.
I can hardly describe how much I've changed, the version of me before and the one I am now feel worlds apart : more confident, more aligned, and grounded in self-trust.
At first, I hesitated. I even skipped an edition because I wasn’t sure I wanted to invest all my savings into yet another program… But for the next round, I said: LET’S GO, also thanks to Isabel, who stood by me through every doubt and hesitation.
The magic of Isabel & Maia was a pure and magnetic energy. I felt truly seen, deeply guided, supported in integrating both who I am and who I’m becoming.
If you’re hesitating to join the next session PLEASE DON’T. If you know you need this, offering yourself this experience might just be the most meaningful gift you ever give yourself.
-Lola
How the rebuild happens:
(01) We map what's actually running you (the business and the body) before we change a single thing.
(02) We install the operational layer (planning, finances, execution, visibility) inside a Notion Companion you'll use long after the programme ends.
(03) We expand the nervous system capacity that lets you run all of it without paying for growth in burnout.
So when the next launch lands, when the next opportunity opens, when the next slow month hits: the system holds. And so do you.
(Write a whole paragraph on how your life changed when you started taking this approach)
We call this top-down operations meeting bottom-up regulation.
Body → nervous system → structure → execution → results that last.
Our approach: Structure and state, built at the same time
By the time someone arrives here, they've usually tried both directions separately. Strategy programmes that built clean frameworks on top of a dysregulated system, and watched them collapse the moment things got hard. Inner work that calmed the body but left the business as chaotic as it started.
The reason neither held isn't intelligence or effort. It's that they were each working on one layer of a two-layer problem.
A regulated nervous system without operational structure is calm but unbuilt. Operational structure without a regulated nervous system is elegant but unrunnable. The work of Systems Upgrade is to build both at once, in the same week, with the same hands.
Sasha brings the operational side: ten years in tech and scaling businesses, and the Notion architecture we'll build out with you live, week by week. Isabel (or you can write in first person) brings the physiological side: Somatic Experiencing®, NARM, DARe, and the nervous system work that determines whether any structure can actually be inhabited.
This isn't a business course with somatic flavouring, or a somatic course that gestures at strategy. It's a single integrated build: the systems your business needs, and the body that can run them, developed together.
Where operational expertise, Somatic Experiencing®, and real implementation meet, so the business you're building actually becomes one you can run.
Hold
Map
Build
Your nervous system expands its tolerance for growth, so the structure you've built becomes something you live inside.
We install the operational infrastructure inside a Notion Companion you build alongside us, in real time.
We start with a full, honest audit. Your business, your week, your finances, your patterns. Nothing changes until we see clearly what's already there.
Systems Upgrade Curriculum
(add your curriculum)
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Understand how your body actually works.
This is your landing week. We establish a shared language, baseline understanding, and felt sense of how your nervous system actually operates under stress, desire, and expansion. You’ll learn how your neurobiology, internal safety, and capacity shape everything you create.
You’ll learn how to:
Understand your nervous system states and stress responses in real time
Identify survival patterns that quietly run your decisions
Build the foundations of internal safety required for sustainable growth
Create a stable baseline before introducing change
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Vision isn’t a mindset exercise, it’s a neurological process. In this module, we reframe vision as a state your nervous system must be able to tolerate and organize around, not just imagine.
You’ll learn how to:
Cast a vision your nervous system can actually move toward
Use neuroscience to anchor clarity and direction
Stop collapsing or dissociating when you think about the future
Translate vision into embodied forward motion
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If your life keeps hitting the same ceiling, this is where we look. Capacity determines how much responsibility, visibility, money, intimacy, and creative output you can hold without burnout or self-sabotage.
You’ll learn how to:
Expand your tolerance for growth without triggering collapse
Recognize where your system hits its limits, and why
Work with stress instead of fighting it
Increase capacity in a way that feels grounded, exactly from where you’re at right now
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We’re ready to shift gears. We stop trying to “fix” behaviors and instead work with the body-based patterns that shaped them. Shame dissolves when the system no longer needs protection.
You’ll learn how to:
Identify survival-based identity patterns at the nervous system level
Release shame at a somatic level without bypassing or self-blame
Repattern identity from the bottom up (body → perception → behavior)
Create safety for new ways of being to emerge
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Consistency isn’t a discipline problem, it’s a byproduct of internal safety. This module rewires your relationship with motivation, reward, and follow-through by working directly with your neurochemistry.
You’ll learn how to:
Understand why consistency collapses under pressure
Reset dopamine-driven urgency and burnout cycles
Build oxytocin-based safety and sustainable motivation
Create rhythms that support long-term creation, not spikes and crashes
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Thoughts don’t change because you tell them to: they change when the nervous system shifts state. This module focuses on altering the quality of thought by completely changing the internal narrative.
You’ll learn how to:
Shift thinking patterns through physiology, not force
Reduce mental noise, looping, and over-analysis
Create clearer, more spacious cognition under stress
Rewrite internal narratives in a way that actually sticks
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Integration is where most transformation fails. This final module ensures your new state doesn’t disappear when life gets real. We focus on stabilization, expanded capacity, and long-term embodiment.
You’ll learn how to:
Sustain a state to create as responsibility and complexity increase
Hold expansion without reverting to old survival patterns
Maintain creative output from safety, not pressure
Anchor your new identity as a lived baseline, not a peak state
Some past Creator’s Friday Wins
(and yours can be as tangible)
How it works:
Weekly Core Class (Wednesdays)
A 90-minute live class with Isabel and Sasha: the conceptual and practical content of the module landing in real time, with live Q&A built in. This is where each layer of the rebuild gets taught and questioned.
A live Somatic Experiencing® session designed to integrate the week's material into the body. This is where the strategy meets the state and where your nervous system actually expands its tolerance for what you're building.
Weekly Somatic Sessions with Isabel (Tuesdays)
A live group coaching call where you bring the real questions — your numbers, your launches, your bottlenecks, your tech stack, your hiring decisions. Direct operational eyes on your actual business.
Weekly Business AMA with Sasha (Thursdays)
Direct access to Isabel and Sasha inside the community platform throughout the 14 weeks. And a room of practitioners and founders doing this work alongside you — which changes what you think is possible faster than any module will.
AStC Private Community
Of all course materials + replay portal
6 months of access to the full curriculum, all recordings, every protocol, and the Notion Companion after the programme ends. So the integration keeps going, long after the live container closes.
Continued access
6 months of access to the full curriculum, all recordings, every protocol, and the Notion Companion after the programme ends. So the integration keeps going, long after the live container closes.
The Notion Companion
Don’t think twice, just say yes! AStC is a catalysing container for whatever reason you’re coming here for.
As an online creator and psychotherapist in training, I was searching for a community that is able to blend authenticity and spirituality seamlessly in this modern age. And this community provided that and more but it also provided a safe space through the facilitators and members to show up as we are and to allow us ask whatever wild questions we had.
It was such an empowering space to be because truly we’re not meant to do this thing called life on our own. We thrive in community and this just might be the best online community you can find.
-Suzie
I'm incredibly grateful to have had this opportunity to meet the root of my fears in such a sacred container with other incredible humans doing similar work.
I am forever appreciative of healing space that Maia and Isabelle created that so gracefully held and allowed us to meet ourselves even deeper. ♡♡♡
-Mish
There is another way, and Isabel and Maia are the best people to support you into your transformation!
I had been feeling stuck for 3 years or more into the same patterns, frozen and unable to change. Doubting it will ever change. Isabel and Maia's content gave me hope there's a different way and so I joined. Learning to listen to my body deeply made me realize pushing through was not the way. It made me realize the body has something to tell us, and that I have a choice to choose differently.
It's not a coincidence that after all this time I found the courage to ask for more by raising my rates as a freelance designer, something I have avoided for a long time. There is another way and Isabel and Maia are the best people to support you into your transformation!
-Erika
Investment
£2,800 full pay / £2,400 waitlist
(Extended payment plans of x10 monthly payments available)
Dates
Autumn 2026
TBD
Meet your guides
Write your bio
Isabel
Write your bio
Sasha
This is for you if
You're already running a real business, and you're past the stage where another framework or another planner is going to fix what's actually breaking. You can feel that what needs to change is structural and physiological, not motivational.
You're tired of the procrastinate → panic → push → crash cycle being the cost of growth. You know it's not sustainable, and you're done pretending it is.
You want to build something that doesn't require all of you, all the time, just to keep it alive. And you understand that requires both the operational architecture and the nervous system capacity to inhabit it, built together, not separately.
Systems Upgrade is not a beginner programme, a discipline course, or a "manifest your dream business" container. It's an implementation programme for people who are already doing the work and want the structure and the state that finally make the work hold.
What Actually Changes by Week 14
(01) Your week has a structure that holds under pressure.
The plans you make on Sunday survive Wednesday. Not because of willpower, but because the planning system was built around your actual capacity, and your nervous system no longer treats execution as threat.
(02) Your finances are visible, and decisions about them are made from data.
You know your numbers. You know your buffer. You know what you can invest, what you need to stabilise, and what you're charging is informed by something other than fear. Money stops being the thing you avoid.
(03) Execution becomes a byproduct, not a battle.
Output emerges from a working system and a regulated body. The need to push, prove, or coerce yourself into action drops away because the conditions for action are already in place.
(04) Your body is information, not friction.
Fatigue, resistance, capacity, desire you read them and act on them. The override pattern that used to run the week stops being your default.
(05) Capacity becomes the metric, not output.
More clients, more visibility, more responsibility: none of it automatically triggers collapse, because your tolerance for holding has measurably expanded. You can do more, sustainably, because the system underneath you is built to hold it.
(06) The business stops running you.
The version of your work you've been holding in your head (the one that wasn't quite landing) becomes the version your weeks actually look like. Not aspirational. Operational.
This is what we mean by systems becoming baseline.
Not a productivity phase, not a regulation phase, not a new tool you're excited about for a fortnight. An operating system (for the body and the business) that holds whether the week is easy or hard.